Updated: Tuesday, 21st October 2014 @ 10:48am

Sir Richard Branson’s Virgin Holidays in copyright row over BBC show The Voice's use of 'V-Room'

Sir Richard Branson’s Virgin Holidays in copyright row over BBC show The Voice's use of 'V-Room'

By Shanna McGoldrick

Not content with winding up the ITV big wigs in a Saturday night ratings battle, new BBC talent show The Voice has now landed itself in hot water with Virgin Holidays over copyright claims.

Sir Richard Branson’s travel company is considering suing the talent show after it was revealed that the contestants’ waiting area is called ‘The V-Room’ – the name attributed to Virgin’s luxury airport lounges at Manchester and Gatwick Airport.

In a press statement released today, Virgin said:  “Following the transmission of The Voice on Saturday 28th and Sunday 29th April, it has been brought to our attention that the contestant waiting area has been given the title V-Room.”

“In the light of this, and the confusion this is causing our customers who are questioning the motives of the BBC in online conversations because they are unsure which property is which; Virgin Holidays is currently exploring whether the use of the term in The Voice represents a copyright infringement and if it is proven to be so, will consider appropriate legal action.”

The V-Room lounge, which opened in Manchester in July 2011, is part of Virgin’s ‘Rockstar Service’ customer service concept. For £20 for adults and £12 for children, passengers can enjoy access to an adult-only bar, a family area, free food, drink, wifi, video games and general VIP treatment.  

This is not the first copyright battle the two organisations have locked horns over. Just two weeks ago, Virgin Media pulled a TV advert featuring David Tennant after the BBC complained it ‘hijacked’ the Dr Who brand.

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