Updated: Friday, 23rd August 2019 @ 11:02am

Environmentally-friendly graffiti campaign sprayed across Manchester City Centre

Environmentally-friendly graffiti campaign sprayed across Manchester City Centre

By Adam Ryder

Rising stars from Manchester’s underground style-scene are taking over the streets for a leading fashion label's environmentally-firendly graffiti campaign.

Online store GetTheLabel.com's recent adverts feature a group of extreme sport enthusiasts clad in black with white masks performing stunts around the city.

Liz McNamara, marketing director for the company said: “It is part of a wider project in which GetTheLabel.com is working with respected music artists, rising skaters and BMX stars, allowing us to reach a previously untapped audience.”

The campaign began on Monday when environmentally-friendly graffiti was sprayed over night onto city centre pavements.

Locations included Market Street, Piccadilly Gardens, The Northern Quarter, Store Street and Castlefield Locks.

The images, created by jet washing pavement dirt, invited passers-by to take pictures and post them on the stores Facebook page to win free clothing.

Followers were also challenged to track the graffiti through short films that are running every day this week.

The North West based label offers significant savings on branded sportswear, leisurewear and foot ware for all the family.

Brands include Penguin, Nike, Voi Jeans, Henleys, Gio Goi, Bench, Fred Perry, Firetrap, Lipsy, UGG Australia and ClubL.

 

For more on this story and many others, follow Mancunian Matters on Twitter and Facebook.