Updated: Sunday, 29th March 2020 @ 7:27am

Bolton Wanderers end 22-year association with Reebok after signing kit deal with German giants Adidas

Bolton Wanderers end 22-year association with Reebok after signing kit deal with German giants Adidas

By Barrie White – Sport News Editor

Bolton Wanderers will kick off their bid for an instant Premier League return with new kit partners after ending their 22-year association with Reebok.

The club will instead wear shirts made by Reebok’s parent company Adidas for the start of the 2012/13 season after signing an undisclosed four-year deal.

However, the club’s ground will remain as the Reebok Stadium, keeping a link to the company’s heritage as a brand born in Bolton.

Adidas will also make training kit for the Trotters, who were relegated to the Championship on the final day of the Premier League.

Allan Duckworth, chief executive of Bolton Wanderers, said: "I would like to thank Reebok for their outstanding support in their capacity as technical kit sponsor over the past 22 years.

“We are delighted to welcome Adidas whose football performance credentials are second to none.

"The move is a logical one for all parties. Reebok's focus on their heritage in fitness and the move away from football provided this opportunity for the club to secure a new technical kit sponsor, and in Adidas we have found the very best."

Steve Holland, national sales manager of Adidas commercial clubs, said: "Everyone at Adidas is delighted to partner with Bolton Wanderers and thus keep the club within the Adidas group.

"We have been working hard with the club to put some fantastic plans in place that will ensure we engage and excite the fans over the next few months and years. We very much look forward to building as strong a partnership as the one that Reebok have enjoyed over many years."

The kit and training wear will be launched from June, but details with regards to specific launch dates are yet to be announced by the club.

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