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Big name sponsors on board for Manchester Day Parade as organisers hope to replicate economy cash boost

By Charlie Boydell-Smith

A huge cash injection to the city’s economy is expected as the Manchester Day Parade hopes to build on last year’s success.  

Last June, around 500,000 people filled the streets to help generate an estimated £800,000 for the city.

This year’s parade – the fourth since its creation in 2010 – will be held on Sunday June 2, and is expected to bring the same array of costumes, music and dance to the city centre.

The Manchester Day Parade will also link up with communications provider BT, who are main sponsors of the event this year.

Councillor Pat Karney, Chair of Manchester Day, said: “We are incredibly pleased to welcome BT and the other new sponsors in to the Manchester Day family.

“Their input, as well as that of the returning sponsors, makes sure Manchester Day is a remarkable success each year and have helped the parade achieve the high regard it now commands.”

The parade focuses on community involvement and celebrates all things Mancunian.


PARTY ATMOSPHERE: Float at last year’s parade

It will march along Deansgate in a circular route past Albert Square before finishing on Liverpool Road.

BT employees will help create the lead float for the event, although exact details of the float will remain a mystery until the Parade itself.

Mike Blackburn, BT’s regional director, said: “Connecting communities is at the heart of everything we do, and as one of the city’s major employers we’re really excited to be part of what has become one of the highlights of the city’s community calendar.”

Tom Higgins, leader of sponsor Laing O’Rourke’s northern construction business, said: “The Manchester Day Parade offers a fantastic snapshot of local passion, pride and energy – something Laing O’Rourke shares, having delivered buildings and infrastructure across the region for decades.”

This year’s parade has a Wish You Were Here theme, and will take place between 2-4pm.

For more information visit the Mancheser Day Parade festival at www.themanchesterdayparade.co.uk

Images courtesy of Man Alive and Marcus and Sue, via Flickr, with thanks.

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