Updated: Sunday, 8th December 2019 @ 5:52am

NOW: Pensions auto-enrolment scheme to takeover Manchester as green taxis encourage millions to sign up

NOW: Pensions auto-enrolment scheme to takeover Manchester as green taxis encourage millions to sign up

By Dean Wilkins

Bright green taxis are set to take over Manchester and other major UK cities in a bid to introduce the new pension auto-enrolment campaign.

The scheme is ready to roll out across the country on October 1 and ensures that employers will automatically enrol their staff into a workplace pension.

The taxis are fully wrapped in NOW: Pensions bright, corporate colour with the simple message ‘Auto enrol your employees onto a better pension NOW’.

“Every time I get talking to a taxi driver and say I work in pensions, they ask me if I couldn’t get a better job,” said Morten Nilsson, CEO of NOW: Pensions.

“We wanted to change the views of taxi drivers – and of their passengers – and get them to see that pensions are modern and interesting. So what better way than to brighten up taxis with the NOW: Pensions colours.”

The taxis are also aimed at targeting drivers behind them with the slogan ‘Follow the pensions provider in front’, as the scheme encourages a retirement savings culture in the UK.

NOW: Pensions solution will support businesses in meeting their employer duties and ensure that employees are aware of the change, and appreciate the benefits the new legislation will provide.

And London-based marketing giants London Taxi Advertising will collaborate with the campaigners to reach out to millions of people across the UK.

“We are very pleased to work with NOW: Pensions to promote such an important message which will affect employers and employees in the UK,” said Paul Tremarco, sales director of London Taxi Advertising.

“The iconic London Black Cab offers a stylish and highly visible advertising method perfect to reach ABC1 Business people in the capital.”

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