Updated: Saturday, 4th April 2020 @ 10:16am

Manchester United strike deal with auto giant General Motors to replace Audi as a sponsor

Manchester United strike deal with auto giant General Motors to replace Audi as a sponsor

By Dean Wilkins

Manchester United are teaming up with General Motors as the club’s worldwide commercial dominance grows.

Under GM brand Chevrolet will replace Audi, who have backed United since 2004, as the Reds’ auto sponsor.

The deal, announced today in Shanghai, sees United’s rapid expansion in the Far East increase as their fan base is double that of nearest rivals Barcelona.

Richard Arnold, the club's commercial director, said their dominating level of support across the globe had helped their commercial income climb.

Mr Arnold said: "Our family of followers has doubled in five years and across the world this represents a very, very important asset and relationship for the club."

From tomorrow Chevy will be one of nearly 30 corporate sponsors for Manchester United and under the deal their bowtie will appear on signs, scoreboards, team benches and on backdrops and chairs during interviews.

The 19-time league champions’ biggest sponsorship deals with insurance company Aon and Nike net them between $30 million and $40 million per year.

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