A social media marketing strategy comes before you start creating anything.
Social media is a powerful tool amongst your weapons for brand promotion.
Whether a beginner or experienced, there is always something new to learn. Today, more than 90% of the population uses social media for brand interaction.
Here is a guide to learn some clever social media strategies to bring enjoyable results for your brand-
First, strategize a plan to make sure your campaign is successful.
Set campaign goals like increasing sales, awareness, customers, and leads.
Set measurable, effective, and time-bound goals.
Use a social media calendar to organize the outline of your campaign.
Use a slideshow maker to plan a smooth, productive process for your campaign.
- Find the best social media platforms
There are many social media platforms. You must be wondering which one is best for you. A single platform is never ideal for brand promotions.
Make your presence felt on multiple platforms. But be wise while choosing the correct one. If you are a B2C brand, your choice will include platforms like Instagram.
If you are a B2B, your choice may be platforms such as LinkedIn.
Select your target audience, find their presence on social media, and then select the platform. See if the personality of your brand suits the social media platform.
Some most common social media platforms are-
Once you choose which platform to use, keep track of progress.
- Create a strong profile on social media
Everything you do online represents your brand. Define your objective in your description.
Write down your brand’s expertise. They define who you are and what you do. Jot down all the social media links to other platforms. Cross-connect them. Review each profile and regularly update with up-to-date information.
In the description, make a clear note of what makes you unique from others in the same market. Use a particular logo and theme for your profile on all platforms. A consistent look makes you memorable.
Provide appropriate detailed contact information, registered branch office addresses, emails, phone numbers, contact person, etc.
- Create hashtags
When used strategically, hashtags can give great benefits. Using hashtags helps interact with a bigger audience, raise brand awareness, enhance search engine optimization, and make the latest ongoing trends in your favour.
Use exact and relevant hashtags; do not overuse them. Create a hashtag containing your brand name.
The use of trending hashtags can engage a vast amount of people. Use hashtags that are related to your subject. This trick may be helpful during the festival season.
For example, use a hashtag such as #Pujooffers; this will increase your visitors during the Durga Puja festival. As users eventually communicate using your hashtag, it helps build a community.
- Use newsletters and emails for brand promotion
Newsletters and emails are effective marketing tactics. Newsletters help generate leads, divert traffic to your website, connect with customers, and boost brand social media following. Send out newsletter ‘sign-up’ forms.
Some tips on how to write an attractive newsletter
- Gather some inspiration and decide which content to display.
- Keep in mind the screen size of your users.
- Select a template that best suits your content.
- Get feedback from colleagues before finalizing.
- Advertisement is a must
A social media ad is one of the quickest and most effective ways to connect with your target audience. It can provide plenty of profit potential and is a great way to boost your digital marketing campaign.
Social media ads use all the data shared on channels to offer highly personalized and relevant content that ultimately increases conversions and expands your brand’s reach.
Ads on social media show your product to users who are part of your target audience but may not know your brand or do not plan to buy your product immediately. Some key points while creating ads –
- Work with relevant images, content, and striking colors.
- Do not use filters excessively.
- Highlight your attractive offers.
- An innovative product slideshow can help attract the right audience, provide context for your product offering, and encourage faster conversions than standard product promotion methods. Use these slideshows in advertisements, social media platforms, product pages, and emails. You can use online slideshow maker.
- Giveaways only on social media
You can build your brand’s image and gain brownie points by offering freebies. Hosting a social media giveaway is also a great way to promote your brand without getting overly promotional.
Plan your giveaway. Look for the campaign objectives and the target audience. Choose a platform that provides you with a niche based on these parameters.
People participate in giveaways to win or get something for low or no cost. Set the budget and the price for your prize. Also, use a freebie of your brand. Keep the offer for a limited time. It attracts more audiences in a shorter span.
- A brand ambassador
Having celebrities and social media influencers as brand ambassadors help promote brands through their social media activities that reach their vast fan following network. Ambassadors represent brand vision.
Following are some suggestions to help select the correct ambassador for your brand-
Choose people trustworthy in the industry.
If you cannot afford to have celebrities or influencers work for you, train your employees to fill in as the icons for the brand.
Clear your rules and guidelines before signing the contract with them. Mention precisely the expectations the company will have.
To get the best results out of social media marketing, follow some quick tips:
- Plan your strategy.
- Select your social media platforms.
- Create a strong social media profile.
- Use the trending hashtags. Create your brand hashtag.
- Create quick ads.
- Offer freebies or put on a contest.
- Get a famous face for your brand ambassador.
Social media marketing strategies can produce excellent results for your brand. The article outlined practical tips for building a social media strategy to promote a brand. Use them for brand strategies and enjoy the best results.