The chief of Emmerdale is swapping Yorkshire for Manchester as he prepares to takeover Coronation Street.
After three years on the farm, Stuart Blackburn – who has already worked on Corrie – will be taking over the producer role for the Weatherfield soap.
Mr Blackburn will oversee the 40th anniversary of Emmerdale, including a live episode on October 17, and is set to replace Phil Collinson who will be reshuffled into a new developing role within ITV drama.
“I’m in the very privileged position of producing Emmerdale’s hour-long live episode to celebrate the programme’s 40th birthday and I get to produce Coronation Street too,” Mr Blackburn said.
“Life just couldn’t get any better.”
Mr Collinson left his role as producer for BBC’s Doctor Who and was responsible the show’s iconic 50th anniversary live tram crash episode.
He said: “It’s been an honour to produce Coronation Street and I’ll be sad to leave.
“But the drama can only stay at the top of its game if the producer is re-energised every two to three years.
“By the time I say farewell I’ll have been with the programme for nearly three years and produced almost 750 episodes.”