Are you a sight for stylish eyes? Online retail giant hunts fashion icons in Manchester

By Helen le Caplain

Style icons and fashion feasters are being sought out across Manchester and the UK by online retailers for a prize that money cannot buy.

One of the country’s biggest fashion outlets will be welcoming men and women at major venues across London, Glasgow, Leeds, Bristol, Cardiff and Manchester to have their pictures taken and uploaded to a bespoke Facebook App where fans can vote for their favourite.

The most stylish from each city will be selected, based on the number of votes and judges’ decisions, to compete in the grand finale to win a Fiat 500 and be part of boohoo’s Christmas television advertisement campaign.

Carol Kane, joint CEO of boohoo, said: “Men and women make so much effort to look their best on a night out so it was only right that we visit the top clubbing venues to find our style icon.

“We want to find the person that perfectly represents our brand values. Someone who is fun, confident and of course they have to have excellent style. Let the search begin.”

The search is already underway and arrives in Manchester’s Sakura tomorrow as the fastest-growing internet retailer in the UK hunts their future stars.

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