A male breast cancer survivor is taking to the catwalk as a model for Jigsaw at The Triangle tomorrow.
Peter Fleming, 78, will take part in Thursday’s event at 7.30pm to help raise awareness for the illness and the charities that help to support persons affected by it.
The retailer will re-launch its menswear range as part of an event for the Manchester-based charity Genesis Breast Cancer Prevention.
“Genesis Breast Cancer Prevention is a charity very close to my heart,” Peter commented. “It has been a real support to me over the years.”
He also said that he wanted to raise awareness about breast cancer and to help highlight ‘that both men and women can be affected by breast cancer’.
While training for the London Marathon in 2005, he experienced some discomfort in his chest.
Mr Fleming thought he had just strained a muscle however his GP recommended that he undergo a mammogram, which is when Peter discovered that he had breast cancer.
“I feel very fortunate to have overcome the illness and am delighted to raise funds that will go towards building a future without breast cancer,” he added.
According to the Genesis website, one in ten women and one in 1,000 men will develop breast cancer during their lifetime, and a third of those cases are incurable.
Currently, only 2% of all cancer research funding is spent on prevention, which is Genesis’ focus.
Haylea Osborne, store manager of Jigsaw Manchester, said: “We’re delighted to be teaming up with Genesis for the re-launch of our menswear line. We hope to raise awareness of breast cancer in men and think the re-launch is a great platform for this.”
Entertainment for the evening will feature blackjack and a DJ set, proceeds from the night’s festivities will be donated to Genesis.
Pam Glass, founder of Genesis Breast Cancer Prevention, expressed her appreciation for the event.
“We’re extremely grateful for the great lengths that fundraisers, like Peter and the team at Jigsaw, are going to for Genesis.”
She added: “Without them we wouldn’t be able to fund the pioneering research being conducted at The Nightingale and Genesis Breast Cancer Prevention Centre.”
The Nightingale centre provides state-of-the-art diagnostic and treatment services to women and men with breast cancer and co-ordinates the NHS breast-screening programme for the Greater Manchester area.
The centre opened in July 2007, and is located at the University Hospital of South Manchester complex in Wythenshawe and is home to one of the most ambitious breast cancer research programmes in Europe.
For more information about the charity visit: www.genesisuk.org or call 0161 291 4400.