Rochdale manager John Coleman is demanding an improved performance as the club prepare for the trip to Victoria Road to face Dagenham & Redbridge.
Only two points separate the Dale and the Daggers, but both teams are looking to respond to defeats in the previous game.
Coleman admitted last weekend’s performance against relegation battlers AFC Wimbledon was unacceptable and expects his players to raise their game.
“I thought we had turned a corner against Bradford City and the players and fans started to relate to each other,” Coleman told the club website.
“But it was like a morgue against Wimbledon. To be honest, we did nothing to inspire the fans.
“I have always said it is a two-way process and the players have to enthuse the fans.”
Despite the on-field disappointments, Rochdale have received positive news with loan striker Terry Gornell inking a short-term permanent contract from Shrewsbury Town.
“Since Terry has come to the club, he has been bright and lively and scored some goals,” Coleman added.
“Obviously, there was the setback when he got sent off, but he suits the way we play and he can be a big asset for us.”
Rochdale may be short in the defensive department, as Joe Rafferty is suspended following his dismissal against the Dons.
Coleman believes Rochdale should have beaten Dagenham last time out, but insisted the weekend holds a completely different prospect.
“We should never have drawn against Dagenham and it felt like a loss – I thought we were mugged,” the 50-year-old manager said.
“You cannot equate what will happen in this game with what happened in the previous meeting, otherwise we would have beaten Wimbledon comfortably.”