Campaign to get more Manchester sports fans to Rugby League launched with players as ‘super heroes’

By Mark Shales

The English governing body for rugby league, the RFL, has announced plans to attract more people in Manchester to Rugby League.

They have released a marketing campaign across city centre venues entitled ‘Rugby League of the Extraordinary’, designed to draw Manchester sports fans to future Rugby League events in the city, with the Super League Grand Final on October 6 at Old Trafford.

The home of Manchester United will also host the world cup final next year, while ‘Magic Weekend’ was considered a huge success at Manchester City’s Eithad Stadium.

The campaign will see players from the eight competing play-off teams characterised as super heroes and displayed across prominent outdoor locations in the city centre including the entry to Deansgate, London Road and the side of the Mancunian way.

It will include Wigan Warriors full back Sam Tomkins, ‘The Wigan Wizard’, and Giants prop Eorl Crabtree, ‘The Hulk of Huddersfield’.

“We want to engage with a broader audience and get more people to join in and experience the excitement of Rugby League,” said RFL’s chief executive Nigel Wood.

“The ‘Rugby League of the Extraordinary’ campaign focused on increasing awareness of the strengths of Rugby League, utilising the highly skilled attributes possessed by our athletes.

“The combination and intensity of speed, skill and power of a live Rugby League game are extraordinary. They can provide a compelling experience to a broad audience of general sports fans in addition to the passionate following of the sport’s traditional support.”

The brainchild behind the idea is marketing consultant Matt Lowery, former head of marketing at Manchester City.

In addition to the outdoor media activity, a film will be released to bring the campaign to life which will feature the eight players’ demonstrating their ‘super powers’.

The official website of the campaign, which will also host the film, will go live on Monday 17 September and fans will be able to get involved via Twitter by using the hashtag #extraordinaryrugby.

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