Sale Sharks have confirmed a social media executive was dismissed by chief executive Steve Diamond today after posting offensive comments about the club’s fans.
Holleh Nowrouz, 26, branded Sharks followers ‘f***wits’ on her personal Facebook page in October after the club slumped to seven straight home losses in the Aviva Premiership.
Ms Nourwouz was disciplined at the time, but allowed to keep her job – however, she was sacked today.
Negative fan reaction saw to the executive’s downfall – her comments were found last week and posted on a Sale fan site, causing widespread uproar.
“Oh, the joys of managing a sport club’s social media when we’ve lost the last 7 Premiership home games,” she wrote.
“To the Sale Sharks fans who comment about the club needing to spend less time blogging and tweeting and more time coaching, the staff who create content for the website and social media platforms are not the same members of staff who coach the team.
“You absolute f***wits.”
The club reacted swiftly to the publicising of the revelations, dismissing Ms Nowrouz from her post and releasing a statement.
A spokesman said: “Following a stringent disciplinary review Sale Sharks has announced that the Club’s Social Media Executive Holleh Nowrouz, has been dismissed from her role with immediate effect.
“The club’s CEO Steve Diamond conducted the review in the aftermath of adverse comments made by Ms Nowrouz towards a section of the Club’s fans on a personal social networking site.”
Steve Diamond said: “As a club we have always been proud of the backing we receive from our supporters through thick and thin over our 151 year history.
“At this crucial time for the club Holleh’s comments, though private, just overstepped the mark and left her position untenable.”
After yesterday’s 25-18 defeat against Wasps at Adams Park, Sale remain rooted to the bottom of the table – five points behind 11th-placed London Irish.
Image courtesy of Sale Sharks, via YouTube, with thanks.