Manchester United buy back kits rights from DHL to ‘further optimise’ world record sponsorship deals

By Dean Wilkins

Manchester United are buying back the rights to own their training kit and gain another eye-watering sponsorship deal.

The Reds announced a £40million deal with DHL in 2010 to run until 2014 – the deal outweighed all domestic and European rivals by far.

But United have bought out the international mail business a year early in order to gain a better deal with interested parties – their £350million deal with General Motors dwarfs any shirt sponsorship worldwide.

“We have successfully negotiated an early buy-out of our training kit agreement with DHL effective 30 June 2013,” a spokesman for the club said. “DHL will then continue as our global logistics sponsor.

“The significantly increased value of agreements concluded since entering into this agreement, such as our recent £350million world record shirt sponsorship with General Motors, leads us to believe that there should be strategic opportunities to further optimise the value of these rights.”

The club’s vice chairman Ed Woodward revealed that American tycoons the Glazer family would not sell United ‘for many, many years’ despite heavy resentment from thousands of fans.

And having already pulled in contracts with international juggernauts Chevrolet, Aon, AIG, STC and General Motors, the Glazers continue to explore their financial interests with the club.

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