Emirates Old Trafford: Lancashire’s famous home gets new name after Red Rose county’s lucrative deal

By Mancunian Matters staff

Old Trafford, one of the most famous cricket grounds in the world, will carry the Emirates name after Lancashire signed a lucrative sponsorship deal.

The Red Rose county signed the ten-year deal – thought to be one of the biggest in domestic cricket – which includes the Emirates logo appearing on the front of the team’s Friends Life t20 playing kits.

Emirates, who already sponsor the ICC One-Day World Cup, will start their association with Lancashire, who were relegated to the LV= County Championship second division last year.

“This announcement represents another major step in the redevelopment of Old Trafford,” said Michael Cairns OBE, Chairman of Lancashire County Cricket Club.

“The intention to secure a naming rights partner was always on our list of objectives.

“However, it remained paramount that we secure a partner who was actively committed to cricket and its future while at the same time had significant interests in Manchester and the North West.

“We could not have found a better and more suitable partner than Emirates. We are extremely proud to be associated with them and look forward to a long and mutually beneficial relationship.”

Lancashire’s home, which will host an Ashes Test this summer after undergoing extensive refurbishment and rebuilding, including the Point and a new pavilion, will now be called Emirates Old Trafford.

Emirate, who also sponsor Lancashire’s rivals Durham, are delighted to be in partnership with one of the biggest names in county cricket.

“We’re hugely looking forward to supporting Lancashire cricket and its fans both here and abroad, in what is a further significant investment by Emirates to the region,” said Sir Maurice Flanagan, Executive Vice Chairman Emirates Airline and Group.

“Cricket at Lancashire County Cricket Club is of the highest quality, it has a global reach and has produced legends in the sport and we are proud to be lending our name to such incredible success.”

Lancashire will host the third test at Old Trafford, as well as trying to reclaim their Division One status, just two years after becoming champions.

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