Rochdale assistant coach Jimmy Bell blasted the side’s off target strike-force as they were held to a goalless draw at home against ten-man Fleetwood.
Dale striker Ashley Grimes saw his penalty saved by goalkeeper Scott Davies, who also kept out good attempts from George Donnelly and Bobby Grant.
But Bell slammed the side’s attacking prowess after they failed to take advantage of Alex Marrow’s dismissal for two yellow cards with half an hour of the game remaining.
“Collectively, we have to know the importance of winning these games and it’s another two points dropped,” he said.
“Today we should have won that game and the quality in the end wasn’t quite there.
“Against ten men we sat in and we worked the ball into good areas and we just never had that finishing touch, we never created that many chances.
“Our shooting was nothing short of woeful today and it’s something that we’ve got to address.
“They were workman like, they made it difficult for us but we made openings, shooting from 25 yards – but 13 of them never even hit the target from very good positions.
“Credit to them but we’re bitterly disappointed in our ability today.”
The draw leaves Rochdale ninth in League Two – one point off the play-off places – but denies them consecutive home victories following last week’s win over Oxford.
Bell admitted he and manager John Coleman were unhappy with the result but insisted the club has the talent they need to progress.
“We were the aggressors, we should have got the three points and we’re bitterly disappointed,” he said.
“We’ve got to be winning games like that and we’ve said that quite a bit at home.
“We certainly believe we’ve got a fantastic squad here that is good enough to get promotion.
“But quickly the season has gone and we’ve got to realise the importance of that.
“We’ll apply ourselves, we’ll pick ourselves up and I’m sure we’ll go again.”
Rochdale travel to Morecambe on Saturday, November 3 for their FA Cup first round tie before visiting Port Vale the following Tuesday for their next league game.