Gambling Commission rolls out advertising crackdown to protect consumers

The Gambling Commission has announced a tough advertising crackdown on UK betting firms over concerns of misleading advertisements in connection to promotions and bonuses.

Under new rules, gamblers will be better protected and the Gambling Commission will have the power to impose unlimited fines for anyone breaching their advertising rules or consumer law.

This can include advertising campaigns that mislead customers, appeal to children or glamorise gambling.

The new rules will come into effect from October 31 this year, when the Commission will also impose an eight-week deadline for casino operators to resolve complaints with customers.

Also, gambling firms that send “spam” marketing emails or text messages will face tough action under the new rules, and companies will be required to follow UK Advertising Codes while providing a better complaints process for gamblers.

The Commission’s rules will make it easier to take action against breaches of consumer law, such as misleading bonuses or promotions, or unreasonable restrictions on the withdrawal of winnings, which is why websites such as exist, helping consumers to make the right choice by regularly reviewing online casino operators in the UK.

The Gambling Commission wants to crack down on firms treating consumers ‘unfairly’

Neil McArthur, the Gambling Commission’s Chief Executive, said in a statement: “Protecting the interests of consumers is a priority for us and needs to be a priority for gambling operators.

“These changes will protect consumers from irresponsible advertising and misleading promotions, ensure that consumers can withdraw their money more easily and will mean that consumers complaints are dealt with more swiftly.”

Founder of Justice for Punters Brian Chappell said: “It’s positive to see that the Gambling Commission has finally recognised that gambling companies require much stricter regulation.

“Time will tell whether these new powers are used appropriately and if gambling consumers are able to obtain their rights quickly following unfair treatment. This announcement doesn’t cover all the injustices that occur, but it’s very welcome.”

Back in 2016, collaborating with the Competition and Markets Authority (CMA), the Gambling Commission launched an investigation into whether online gambling companies were treating their customers fairly.

Results from the investigation led the CMA to launch enforcement action against several gambling firms in 2017 after the companies were accused of breaking consumer law in connection to promotions.

Image courtesy of Kanijoman via Flickr, with thanks.

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