Manchester has become a rather important base of operations for gaming companies, both within video games and iGaming.
Despite the dwindling number of game development studios within the city, the wider ecosystem remains full of promise for the future of gaming.
The spirit of Manchester lies in gaming
According to data from UKie, the number of game companies in Greater Manchester dropped drastically by 78% between 2019 and 2026.
A similar trend is happening within the UK, with cost pressures and post-pandemic adjustments being just a few of the many reasons it is harder for new developers to launch.
Redundancies within the gaming industry have also been a large factor in the lack of start-ups in Manchester.
A reported 11,000 jobs were made redundant in 2023 and into 2024, including various positions within the UK.
Why does Manchester make strategic sense?
How is it possible that Manchester still remains a hub for existing developers and their creative talents? The answer truly lies in ambition and education.
- Established companies such as Team 17 and the studio behind Star Citizen, Cloud Imperium, have made their home here.
- Local universities, such as the University of Manchester, offer specialised courses in game design and development. Paired with the quality of life, creative professionals are more inclined to stay in the area.
- MediaCity has become well-known in the video game and iGaming sectors as being a centre for digital innovation and nurturing growth and collaboration.
Not only can Manchester sustain new startups, but mature and resilient studios that can weather the never-ending turbulence are helping provide a future for the next generation of developers.
The rise of iGaming and casino innovation
Alongside video games, Manchester is also making waves in the iGaming world. Casino Kings, a leading UK online casino, is headquartered in Manchester.
This brings some great advantages, including the city’s cultural innovation and talent.
Their workflow and operation underline how some iGaming companies are capitalising on Manchester in more ways than one.
Not only is there a tech-savvy workforce, but a strong digital infrastructure that aids in rapid scaling.
Despite the drop in new studios, Manchester continues to punch above its own weight in the gaming niche.
For those who wish to focus on strategic growth and quality, Manchester balances big-company presence with incredibly talented individuals and state-of-the-art facilities.
Manchester: A smart bet for the future
Manchester isn’t just a place to start a new business, but a place to scale and innovate in the world of digital gaming.
Even if smaller studios aren’t popping up nearly as often, those that wish to make a long-term and serious impact within gaming can rely on Manchester to provide a great home.
Featured image credit: Pexels
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