Healthy state of Manchester’s rugby scene prompts sponsorship for Sale Sharks and Salford Reds

By Alan Ross

Sale Sharks and Salford Reds Devils’ ambition and drive, hoisting them to the top level of both codes of rugby in the north west of England, have won both clubs a sponsorship deal.

Sale, who compete in union’s Aviva Premiership and Super League team Salford share a stadium in west Manchester and the Devils’ chief executive Dave Matthews said the deal comes at an exciting time for the club.

Trafford-based financial services company AJ Bell, also a partner of Lancashire County Cricket Club, gave their name to the stadium and they were delighted to be part of the sport’s future.

“With Sale Sharks and the Salford Red Devils both playing at the highest level in their respective codes, North West rugby is in good shape,” AJ Bell’s Marketing Director Billy Mackay said in a statement.

“Recent activities at both clubs shows the scale of the ambition that both have for future growth and we are delighted to be a part of that.”

Sale’s head of commercial sales, Andrew Lamb, welcomed the deal.

“We have enjoyed forming a close working relationship with AJ Bell over the first months of our partnership. It is fantastic for North West rugby to have such strong support from a highly reputable market-leading business,” he said.

The AJ Bell stadium is hosting tonight’s Rugby League World Cup match between USA and Scotland.

Image courtesy of ESPN Scrum, with thanks.

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