Manchester Thunder have announced their new title sponsor for the Vitality Superleague 2016 season.
The Dentsu Aegis Network, a creative, media and digital communications agency, has signed a deal with the north-west netballing giants, whose season begins at the end of the month.
The Network has replaced printer suppliers Midshire as the club’s primary sponsor.
The partnership will form a key part of the Portland Street-based company’s people strategy in Manchester, with the support of the 380 dedicated specialists working for them.
In return, Dan Ryan’s Thunder will help to promote the media group’s commitment to diversity in the workplace, employee health and wellbeing and supporting the local community.
Debbie Hallas, Manchester Thunder managing director, said the club could not wait to begin working alongside their new sponsor.
“We are delighted to have Dentsu Aegis Network join the growing Thunder family,” she said.
“This is a very exciting time for the franchise and we are excited to work together with their team in Manchester.
“We hope it will be a successful season both on and off the court and that this partnership continues to progress for many seasons to come.”
Plans have already been put in place for a number of initiatives between Thunder players and staff at the company, including fitness sessions and charity events.
Dentsu Aegis Network North believes the new deal will not only motivate their employees, but will also show how the productive outcomes of combining sport and business.
“There are clear synergies between sporting and business achievement,” said Elliot Muscant, Managing Partner of the company.
“To partner with the Thunder, a team that has produced some of the country’s best international players and England’s current international team manager, suitably reflects our company’s industry-leading status.
“The deal will also help to inspire our talented employees on to even greater successes.”
Image courtesy of Manchester Thunder TV via YouTube, with thanks.