#FollowTheBlues in 12 languages: Manchester City launch Twitter accounts in Russian, Malay and more

By Alex Lanigan

Whether Russian, Malay or Thai, Manchester City fans across the globe will soon be able to get the latest news straight from the Blues  – in their own language.

The club are expanding their marketing strategies, building on the success of the multilingual websites by launching ten new international twitter accounts.

City will be adding Twitter accounts in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai, to the existing English and Arabic accounts. More than 1.5million fans follow the current accounts.

Speaking on the new international accounts, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City, said: “As the club continues to attract fans from across the world and out global community grows, it’s important to find new ways to connect and engage with them in order to build deeper relationships.

“Translating out website into 13 languages was one step on this journey-creating another ten Twitter accounts is another.

“Twitter has played an integral part in the Club’s online growth in recent years, providing the club and its players with a unique channel through which to interact with fans in creative and innovative ways. We will continue to explore the wealth of opportunities that social networks like Twitter offer.”

Former Head of Sport and now Media Partnerships Director for Twitter (UK) Lewis Wilshire added: “Following your favourite club on Twitter is a great way to get close to the action. It is fantastic to see Manchester City innovating by launching Twitter accounts in ten new international languages.

“Over the last few years Manchester City has used Twitter in several interesting and original ways.

“They were the first team to put their hashtag #Together on their team bus when they won the Premier League trophy in the 2011/12 season, while Vincent Kompany’s #FollowTheCaptain initiative allowed fans to tweet inspirational messages to the captain which were then displayed in the team’s dressing room ahead of the derby.”

The move signifies the Club’s intent to increase their marketability and their global profile in preparation for the Financial Fair Play regulations. 

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