Updated: Thursday, 23rd November 2017 @ 12:04pm

Project Rugby: Sale Sharks help under-represented communities get into the oval ball sport

Project Rugby: Sale Sharks help under-represented communities get into the oval ball sport

| By Luke Madeira

Premiership Rugby and England Rugby have linked up with Sale Sharks to launch a project to grow rugby participation in new communities.

Sale Sharks are one of 14 clubs taking part in Project Rugby, a new grassroots engagement initiative designed to increase participation in under-represented communities.

Project Rugby will specifically engage Black, Asian & Minority Ethnic people, people from low socio-economic backgrounds and disabled people, aged 14-24 with rugby union.

The project aims to reach over 12,000 participants by the summer of 2018 by providing accessible opportunities to play rugby, in over 200 community locations across England.

The project’s innovative approach will utilise rugby’s core values to increase levels of resilience and confidence among participants, as well as helping people to feel more connected to their local community.

Wayne Morris, Community & Corporate Social Responsibility Director at Premiership Rugby, said: "We’re delighted to announce the launch of Project Rugby, a landmark partnership between Premiership Rugby and the England Rugby which combines the assets of the professional clubs and the governing body to help the game reach out to new communities.

"We will be putting rugby on the agenda for the first time for many participants.

"Rugby is built on core values, Project Rugby will not only increase the number of people playing the game but will also harness these values, providing participants with essential life skills."

Steve Grainger, Rugby Development Director at England Rugby, added: "The Project Rugby partnership with Premiership Rugby is incredibly significant for rugby union in England as we aim to demonstrate that it can be a sport for everyone.

"Having all 14 Premiership Rugby partner clubs actively engaging with these communities gives us a fantastic reach across the country and we’re looking forward to seeing new people participating in the game.

"Rugby has a unique ability to increase self-confidence and wellbeing as well as bringing people together and we want as many people as possible to benefit from the sport."

For more information on local events, contact community@salesharks.co.uk or call 0161 667 7518.