Betting on love: Ladbrokes’ #EverlastingKiss campaign gets MM in the mood for love

It turns out people across the country are suckers for romance, with 72% of the population believing in soulmates and a further 53% believing in love at first sight, according to research by Ladbrokes Bingo.

And so are we here at MM so we’ve decided to pucker up for charity and take part in the betting company’s #EverlastingKiss social media campaign.

The aim is to get the nation ‘sharing the love’ by tweeting ‘smoochy selfies’ with the campaign hashtag to Ladbrokes.

For every lippy tweet they receive Ladbrokes Bingo will be donating £1 to the British Heart Foundation.

Even footballing legend Chris Kamara has got in on the action with his very own pouty pic.

Ladbrokes Bingo will eventually be pulling in all the images tweeted to them to create a never ending chain of kisses so you never know… you may even end up with a kiss from Kammy.

A spokesperson said: “This is such a fantastic cause and we can’t wait to see how much is raised over this romantic season.”

The Everlasting Kiss campaign, which started on Valentine’s Day, will be spreading love and kisses across the country throughout February.

Once you’ve posted your smoochie selfie, you can check out the kissing chain and the campaign’s progress here.

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