As Manchester continues to basque in the glorious sunshine, more people are opting to holiday at home rather than travel abroad, new research revealed yesterday.
As schoolchildren enjoy the wonderful weather, parents no longer need to feel pressured to haul their kids on an expensive holiday, with activities and events in their area available for a fraction of the price.
Manchester has now become the 2nd most popular UK city to visit, giving a welcome boost to both tourism and jobs, bringing the local economy up from £5.8billion to a stunning £6.2billion.
Tourism is expected to rise further as Manchester plays host to The Ashes at Old Trafford – An event expected to attract millions of visitors to the city.
James Berresford, VisitEngland’s Chief Executive, said: “The hot and sunny weather at the start of the summer has been fantastic for tourism in England with UK operators reporting a great boost in last minute bookings.
“We are delighted to support the Get Ready for the Great British Summer campaign which will help inspire the population to get out and enjoy England this summer.”
With 40% of us watching less telly, according to The Met Office, people are making the most of the weather, looking for things to do, places to explore and entertainment ideas outside the house.
Mr Berresford added: “Confidence from accommodation providers and attractions is high for the period until the end of the school summer holidays.
“We know the appetite to holiday at home is strong and we have so many world class indoor attractions that will keep the kids entertained whatever the weather.”
Picture courtesy of Zara Baxter via Flickr, with thanks.