Celebrity chef Marco Pierre-White’s British ale crusade to serve Manchester beer ‘tastier than wine’

By Tim Hyde

Michelin-starred chef Marco Pierre-White, along with Manchester brewery J W Lees, has re-launched his specially-brewed ale The Governor that has been designed to complement British cuisine.

The renowned chef turned his talents to designing the ale in 2012 when he created all-malt British beers with the aim of accompanying pub food.

Pierre-White’s creation is available as a 3.7% cask ale and a 4.1% premium ale brewed especially for bottle.

He said: “Beer is a much better and tastier addition to traditional British dishes than wine.

The Governor’s ingredients support all the flavours in the food and it’s perfect served up with shepherd’s pie, game pie or some good old fish and chips.”

The celebrity chef claims that a traditional pub is one of his favourite places to eat and that there is nothing better to accompany British pub food than a ‘good pint’.

Described as clean, dry and moreish Pierre-White hopes the redesign can improve the popularity of his ‘brewed for food’ ale.

Now sporting a new bottle design the ale will be available in Tesco branches as well as specialist beer shops around Manchester.

However not everyone is complimentary about the new ale, one Manchester beer boffin who preferred to remain anonymous rubbished the chef’s creative input.

He said: “Chefs are as bad as celebrities – they have no input on what the ale tastes like and as for their pallet-making ales is about chemistry.

“The ale wasn’t good at all. It just wasn’t a very good ale, the brewery have just put a name on the beer to help sell it.”

Image courtesy of ITV via YouTube, with thanks

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