Sport

‘More like a partnership’: City captain Vincent Kompany signs endorsement deal with help of Manchester law firm

By Reece Lawrence

Manchester City captain Vincent Kompany has signed a new long-term deal with the aid of a Manchester-based law firm to endorse American sports brand Warrior.

Brabners Chaffe Street advised the 27-year-old Belgian, who was last year’s Premier League Player of the Season, in the switch from his former sponsors Nike.

The firm’s sports law team acted for Kompany in the negotiations, carried out by partner David Bentham along with Oliver Sadler.

Mr Bentham said: “It was great to advise Vincent on this exciting new partnership.

“While we have wide experience in dealing with various endorsement arrangements, this deal is particularly significant, being between the captain of the reigning Premier League Champions and a very prominent new entrant to the UK football market in Warrior.”

Kompany began his career with Anderlecht in his home country and joined City in 2008 from German club Hamburg, leading them to the Premier League title last season.

He said: “I’m honoured to be joining the Warrior team – I actually see our relationship as more of a partnership because it’s about a lot more than just their brilliant product.

“It was great to have David and Oli as part of the team, supporting and assisting me throughout the negotiations, meaning the arrangements could be finalised so efficiently.”

Warrior, based in Michigan, has recently secured high profile sponsorship deals in the European market, most notably a £25million-a-season agreement to supply equipment to Liverpool FC, and from next season will sponsor Spanish club Sevilla.

Kompany is not the first player to endorse Warrior’s products – Oldham Athletic duo Matt Smith and Jose Baxter recently signed boot deals with the manufacturer, while former City striker Craig Bellamy last year agreed to become their first brand ambassador.

Image courtesy of Manchester City TV, via YouTube, with thanks.

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