Updated: Wednesday, 20th November 2019 @ 11:34am

'Going the extra mile': Foodinate + Balance Meals team up to feed the needy

'Going the extra mile': Foodinate + Balance Meals team up to feed the needy

| By Anna Staufenberg

An award-winning Manchester social enterprise which feeds those in need has, for the first time, partnered with a health-food home delivery service.

Balance Meals is the latest of 17 Manchester-based businesses to partner with Foodinate, which enables customers at participating restaurants to donate a hot meal by choosing meals marked with the ‘Foodinate’ symbol.

Balance Meals’ four Foodinate options cover breakfast, lunch and dinner, meaning customers can in principle donate three meals a day to someone in their local community from their own home - at no extra cost to them.

It is a privilege to work with Balance Meals to make a difference together, said Foodinate founder Caroline Stevenson.

"They are putting their heart and soul into going the extra mile for their customers and their communities.”

Formed in 2016, Foodinate is a “simple, scalable and sustainable way” of helping some of the 13 million people living below the poverty line in the UK.

“It is about creating a simple, direct route for members of the community to help local people in need, just by going out to eat as they normally would,” said Stevenson.

“It's all about the power of consumer choice, and making the choice to make a difference.”

Larger venues such as Hotel Football are becoming ‘fully Foodinated’, meaning a meal is donated for every person attending an event - Stevenson is asking interested hospitality and events venues to get in touch directly.

The not-for-profit organisation is partnered with 11 restaurants and six event venues in Manchester, including The Alchemist, Proove Pizza and Crazy Pedros, and impacts 12 cities across the UK.

It has won ten enterprise awards, and in June provided its 100,000th meal to someone in need.

Stevenson (pictured below) can be reached on caroline@foodinate.co.uk

Images courtesy of Foodinate with thanks.